TRAVELING TO NEW HEIGHTS WITH STERI STUMPIE LITE
12 October 2018
INTRODUCING THE NEW STERI STUMPIE LITE
When Steri Stumpie approached me to collaborate with them, I wasn’t 100% sure how I was going to swing this one to bring it in line with the “health and fitness” ethos of my platform. Honestly, my initial thought was “um, how is this healthy?” But when I read a little further down the email, my eyes widened as I realized that South Africa’s most beloved flavoured milk (and mine!) was getting a totally new healthy makeover!!!
My heart literally skipped a beat when I discovered that Steri Stumpie had just launched Steri Stumpie LITE!!! With no added sugar and 27-32% less kilojoules, I was TOTALLY SOLD!
And let’s be real, how many of you grew up drinking these bad boys by the gallons like me? Yaaaa, that’s what I thought 😉
WHY CHOOSE STERI STUMPIE LITE?
First, I’ve always loved a brand who consistently reinvents the wheel and really listens to their consumers. So I think it’s pretty darn rad that Steri Stumpie have responded to me and you, the consumers, and to our healthier needs, by providing us with a “LITE” no sugar added variant for those of us wanting to limit our sugar intake. There’s something remarkably business savvy about a brand who recognizes that their product could reach a wider audience by being deferential to their needs and wishes. As a consumer, this scores huge brownie points with me and keeps me super loyal to the brand.
Second, and more importantly, let’s chat SUGAR CONTENT! The only sugar contained in the new Steri Stumpie LITE is lactose, the natural sugar found in milk. “Steri Stumpie Lite is sweetened using a no-calories sweetener called sucralose, which has been evaluated by regulatory agencies around the world and is believed to be one of the healthier sweeteners on the market” (Vermaak, Unpublished Interview, 20 June 2018). This is great because sucralose is not a source of energy or calories (like sugar) but yet we still get that great sweet taste of flavoured milk without the extra sugar and thus, calories. I think it’s fabulous that Steri Stumpie have not skimped on low cost unhealthy sweetener, and have really maintained the integrity of the quality of their product. We also get the added benefit of the ‘bone-friendly’ nutrients such as calcium, phosphorus, magnesium and zinc which are particularly important for maintenance of healthy bones throughout all stages of life – (I am basically saying that Steri Stumpie LITE is not just for kids yo haha!)
And lastly, and most importantly, THE FLAVOURS!!! The new LITE variant comes in THREE epic flavours:
Chocolate (32% less Kj), Strawberry (27% less Kj) and Cream Soda (27% less Kj)!
And the taste?
Tastes like my childhood!! No really, I was so worried that there was going to be a terrible after taste, but not only was there zero after taste, but I cant tell the difference between the normal and LITE versions! So, now you can enjoy a great tasting Steri Stumpie Lite with the relief that you’re not breaking your healthy eating regime by doing so!!
THANK YOU so much to Steri Stumpie LITE for the incredible opportunity to fly in a hot air balloon for the first time in my entire life! It was such a magical feeling being 10000 ft above the earth with little to zero noise pollution. It was a surreal experience and I am so grateful for the opportunity.
And CONGRATULATIONS to my Instagram competition WINNER Denise Carstens. You have won yourself x2 tickets for the same hot air balloon ride PLUS an incredible Steri Stumpie LITE hamper all to the value of over R5000.00!!!
THANK YOU STERI STUMPIE LITE!
Photography: Terence Loydall
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